PHD picks up £18m Warner Music brief
by Media Week Media Week 31-Oct-06
Warner Music UK has awarded its £18m media planning and buying account to PHD.
Following reports that PHD was in final-stage talks with the music giant (Media Week, 10-17 October), the Omnicom-owned agency is understood to have signed a contract within the past few days.
PHD picked up the account after pitching against Publicis-owned ZenithOptimedia, WPP's MindShare and incumbent Media Campaign.
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The agency will advise Warner Music on media strategy, which will continue to shift in emphasis from traditional to digital media and third-party partnerships.
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