The garden fertiliser company, which spends the majority of its marketing budget on TV, is preparing to launch a new product into the market, called Miracle-Gro Liquafeed. BLM will plan and buy media in time for the product’s pre-Easter advertising push.
Sarah Greenaway, Miracle-Gro Company UK’s marketing director, was responsible for BLM’s appointment. The agency’s managing director for trading and futures, Pedro Avery, and business director, Phil Harper, led the pitch.
Ben Bold, Media Week, 07 February 2007, 3:34pm
BLM wins Miracle-Gro media account
BLM has won the £6m media planning and buying account for Scotts Miracle-Gro, beating incumbent BJK&E and another unnamed agency in a three-way pitch.
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