Bluetooth service comes to cinema
by Sarah Crawley-Boevey Media Week 05-Jun-07, 10:30
LONDON - Sister companies Primesight and Pearl & Dean have teamed up to create the Cinema Bluetooth service.
The new service, which will be available at Vue cinemas, will allow advertisers to provide consumers with relevant downloadable content direct to mobile. Branded games, ringtones, video clips or music...
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