Trinity Mirror relaunches regional websites

by Liz Ruskin Media Week 27-Jun-07, 13:25

LONDON - Trinity Mirror is relaunching its regional news web presence, starting today with the debut of improved versions of the Liverpool Daily Post and Liverpool Echo sites.

The redesigns have richer coverage of breaking news, including video and audio, extended reader blogs and user-generated content.

The internet versions of Trinity Mirror titles the Evening Chronicle, the Evening Gazette and the Journal in the North East will be upgraded in the coming months. Sites affiliated with papers in South Wales, North Wales, Huddersfield and Scotland will follow. The publisher has set up a series of week-long courses to teach its journalists how to tell their stories in video. It also sponsored day-long multimedia workshops. More than 70 journalists have already taken the training.

“The significant upgrade to our sites will further improve our online proposition and gives us a tremendous platform to grow our online reach and revenues locally,” said David Black, Trinity Mirror’s director of regional digital media.