The integrated campaign aims to engage children and parents in driving-related fun and games and is centred around a microsite www.nick.co.uk/bigtrip, which launches on 16 July and has been designed by digital design company, Mind Orchard.
The site aims to promote family fun in the car and make driving an adventure. It is hosted by animated versions of the Vauxhall's ‘Little Dads' TV advertising campaign and contains split content for adults and children. There will be a car racing game and a competition for parents to win a Vauxhall Zafira.
The ‘Nick's Big Trip' is part of a larger campaign including an animated TV spot created for Vauxhall by Nickelodeon, that directs young viewers to the website. The campaign will continue across a series of summer weekend events, which will include a stage show and two Nickelodeon-branded Vauxhall cars. One car will drive VIP competition winners around and the other will be stationary at the event, wrapped in paper so that children can draw on the car.
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