Ellen Bennett, Media Week, 06 August 2007, 11:25am

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Total Film and Paramount offer readers free cinema pass

 

LONDON - Future's film title, Total Film, has teamed up with Paramount Home Entertainment and Vistavega Film Distribution to offer readers a free three month cinema pass worth £75.

The campaign aims to drive awareness of Paramount Home Entertainment's "from £2.99" DVD promotion in stores from August 13.

The September issue of Total Film is covermounted with the Paramount Stars movie pass. Once Total Film readers register the card, it acts as a ticket to see classic Paramount movies at more than 100 UK cinemas for free.

The movie promotion continues a summer of sampling and promotions for Total Film, which unveiled its new look in June.

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