The website will now feature a revamped media player at its heart, offering companies advertising opportunities within the video and pre and post-roll.
The launch advertiser for the new player is Ford, which has opted for a nine-second pre-roll campaign preceding CNET's product review features. Michael Parsons, site director at CNET, said the new format means advertisers have access to more innovative sponsorship opportunities.
The format of the homepage has changed, so those running the site can highlight different sections including podcasts, blogs and product reviews.
The site has also been rebuilt to aid natural search results, making the content easier to find while searching online. The aim of the relaunch is to embrace new formats and technologies without disrupting the user experience.
CNET is the flagship title of online publisher CNET Networks. The site registers 1.3 million unique users a month, according to the latest ABC Electronic figures. CNET Networks also publishes GameSpot, Silicon.com, ZDNet.co.uk and atlarge.com. The company was founded in 1992, with a focus on technology and entertainment.
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