Isabella Piasecka, Media Week, 04 October 2007, 4:15pm

Nick Toons names Drumond Park as prime time sponsor

LONDON - Independent games company Drumond Park will sponsor prime-time programming on the NickToons channel in a six-figure deal planned by Feather Brooksbank.

The sponsorship will showcase seven Drumond Park games, including The Revo, Gross Magic, Horrid Practical Jokes, the Rubik’s Cube and Robo Bugs.

It will run Monday to Friday in the ‘teatime’ slot between 4pm and 6pm, which covers flagship programmes SpongeBob Squarepants and Fairly Odd Parents, amongst others.

The campaign includes seven-second bumpers created by Nickelodeon.

Feather Brooskbank is an Aegis agency with offices in Edinburgh, Manchester, Glasgow and Leeds. Its clients include Matalan, ScottishPower and Velux.