ITN signs on as partner for Classic Rock's awards

by Kate Gibbs Media Week 18-Oct-07, 16:00

LONDON - News broadcaster ITN's multimedia division, ITN On, has signed up as multi-channel media partner for Classic Rock Magazines' third annual Roll of Honour Awards.

ITN On’s team will film the event and will have exclusive access to winners and nominees. It will produce exclusive online, mobile and radio packages and distribute to the UK’s leading mobile operators, 260 commercial radio stations, plus, online clients such as MSN, Yahoo and YouTube.

ITN On will also produce a DVD covermount for Classic Rock magazine’s February issue.

Classic Rock publisher Chris Ingham said: “We’re delighted that ITN sees the enormous value in being our media partner. ITN’s superb network of media clients and subsidiaries allows us extensive media penetration with the minimum amount of hassle to our guests”.

This year’s awards show will take place on November 5 at the Landmark Hotel, London, and celebrity guests will include Jimmy Page of Led Zeppelin, Meat Loaf and Aerosmith’s Steve Tyler.