The awards aim to recognise innovative uses of TV, whether within a multimedia campaign, or on its own. Judges will also examine emerging TV technologies such as web TV and mobile TV.
Of the five award categories, best use of TV in an integrated campaign entries must feature the use of broadcast TV alongside other media. Best newcomer to TV applicants must be brands that have not used TV since January 2002 until 2007.
Best use of editorial marketing candidates must demonstrate usage of methods such as sponsorships or advertorials. Best use of new technology entries should include a range of examples such as green button, pre-rolls and mobisodes.
And best long-term use of TV candidates need to enter with advertisers that have used TV to brand build for a minimum of two years.
Each winning entry will receive £1,000 of vouchers from an electrical retailer. Closing date for entries is the week beginning 10 March 2008.
For further information visit www.thinkbox.tv.
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