The BACC, a body responsible for the pre-transmission examination and clearance of television ads, is offically set to change ownership and rebrand under the name Clearcast at the start of 2008.
Currently, the regulatory body is owned by ITV and funded by all the commercial broadcasters who pay their share to ITV.
The primary objective of Clearcast, according to one TV insider, is "to bring the BACC under joint ownership, as it is no longer appropriate for an industry body to be owned by one broadcaster and not the industry as a whole".
He added: "The second objective is to look further into the administration of TV and bring together the current industry systems in one place."
Mundy will be in charge of leading the strategic development of Clearcast, in line with the operational and commercial imperatives of the future.
In his current role at the BBC, he is responsible for a department of 60 and is part of the top-level management team responsible for the marketing, communications and audience division.
He combines this role with being a director of both Barb and Rajar.
Channel 4’s sales director and chairman of the BACC copy committee, Andy Barnes, led the recruitment process with BACC's vice-chairman and Five’s executive director of sales, Mark White.
White said: "I am delighted with Chris' appointment, as he has such great experience dealing with lots of customers and coming up with positive solutions for everyone."
Clearcast will also take over the management of the attribution system from the board of TV Eye, as well as managing additional commercial and administration contracts and services going forward.
Be the first to comment