Aimed at business professionals, the first edition of the 100-page LDP Business will hit the streets tomorrow (Wednesday).
The magazine will be complemented by a revamped online business section – Business Week – as well as a social networking site, Business Club.
LDP business editor Bill Gleeson said the new title, which replaces Liverpool Vision magazine, would seek to tap into a “robust” local ad market. Twenty thousand copies will be produced and distributed with the free edition of the Post from city centre pick-up points, and through postal delivery.
The A4-size magazine will cover local business and economic issues, containing news, features and a profile of a prominent Merseyside businessperson in each edition.
The launch edition will feature in-depth analysis of the economic condition of the city, which is hosting an extensive programme of events as European capital of culture 2008.
Isabella Piasecka, Media Week, 26 February 2008, 10:56am
Trinity unveils business magazine for Liverpool
LONDON - Trinity Mirror’s Liverpool Daily Post is launching a bimonthly glossy magazine and online social networking forum targeting the Merseyside business community.
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