CNN supports Bulgarian tourism push

by Tristan O'Carroll Media Week 10-Mar-08, 14:20

LONDON - Bulgaria Tourism is launching its first ad campaign through Turner-owned news broadcaster CNN International.

The marketing campaign, which builds on Bulgaria Tourism's current TV campaign, combines online activity plus TV vignettes on CNN.

The Bulgaria Tourism campaign uses the CNN's Sights & Sounds advertising package, which was launched last year.

The Sights & Sounds package is a product of CNN's Tourism Advertising Solutions and Knowledge Group, which provides advice to bodies developing tourism advertising campaigns.

The Sights & Sounds online format is aimed at fast-growing economies and complements CNN's TV advertising vignette series.