Michael joins Setanta after more than four years as the general manager of LFC TV, the club’s media and e-business arm.
As director of new media, Michael will manage distribution of Setanta's content across internet and mobile platforms.
Prior to his role at LFC TV, Michael worked for Granada Media Group's sport and interactive division.
Timothy Ryan, Setanta Great Britain marketing director, said new media will be a key focus for Setanta and Michael's role will be to expand its offering across the internet and mobile.
Tristan O'Carroll, Media Week, 27 March 2008, 3:25pm
Setanta hires new-media chief
LONDON - Setanta Sports has recruited Stephen Michael from Liverpool Football Club to take on the newly created position of director of new media.
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