The season will run from 11 April to 9 May and feature only critically acclaimed and award-winning films. It begins with The Valley of Elah, which was nominated for an Oscar in 2008 and won the Golden Lion Award at the Venice Film Festival in 2007.
Other films showing in the month-long series include the Oscar-winning Sweeney Todd and No Country for Old Men. Tickets for all of the films will be available at a discounted rate to anyone over the age of 50.
Odeon Senior Screen, a season of films for mature cinemagoers, was launched in October 2006. RIAS, a specialist provider of insurance products for the over-50s, began sponsoring it in July 2007. It was the first sponsor of the event and is contracted to it until July this year. RIAS is currently in talks with CSA about extending the deal.
Senior Screen customers benefit from a reduced entry fee, complementary tea and biscuits and a film product specifically selected for the audience.
Emma Barnett, Media Week, 07 April 2008, 3:20pm
Mature cinemagoers targeted by Carlton
LONDON - Carlton Screen Advertising is targeting older cinemagoers with an "Award-Winning Film Season" at Odeons across the UK as part of its Senior Screen initiative.
Mature cinemagoers targeted by Carlton
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