Media Week, Media Week, 22 April 2008, 00:00am

TalkSport signs BP as on-air sponsor

TalkSport, the speech radio station, has signed up oil company BP to sponsor a specially created on-air feature for nine months.

The six-figure partnership, negotiated by Anthony Hogg, sponsorship and promotions executive at TalkSport, and David Vincent, MindShare Performance business director, features BP Ultimate sponsoring an on-air feature called BP Ultimate Performance of the Month. It will run during the Ian Wright and Adrian Durham afternoon show.

The show will be a weekly discussion to find the top performance across sporting and popular culture, culminating in listeners voting for who they think deserves the title.