PHD lands British Heart Foundation account

by Andrew McCormick Media Week 16-May-08, 15:25

LONDON - PHD has landed the media planning and buying account for the British Heart Foundation, after beating Arena BLM and Mediaedge:cia in a three-way pitch.

The BHF plans to spend £5m on three campaigns over the next year across multiple channels to help combat heart disease.

Manning Gottlieb OMD, the incumbent agency for more than a decade, did not repitch, leaving sister Omnicom agency PHD to run for the account.

The BHF has also appointed advertising agency Grey London to handle its creative account, following a four-way pitch.

Both pitches were handled by the AAR. BHF head of communications David Barker ran the pitch that kicked off in April this year.