The brand partners include Sony PSP, Trident, Canon, The Royal Air Force, Acuvue, Doritos, STA Travel, Tourism Auckland/Tourism Australia. All eight brands will feature in the forthcoming six-month series.
The online series is aiming to emulate the success of Bebo's original dramas 'KateModern' and 'Sofia's Diary', which both drew big audiences and industry acclaim for their innovative formats.
'The Gap Year' follows six Bebo users from the UK, Ireland, Australia, Canada, New Zealand and the US, on a dream gap year visiting exotic locations across the globe.
Bebo said the eight brand partners will be carefully integrated into the viewing experience to maintain "natural and seamless viewing".
Tourism Australia and Tourism Auckland have designed adventure packed travel trails for the globetrotters, while the Royal Air Force will host mental and physical challenges at a number of its bases.
Each brand will support its activity with a Bebo profile page, user competitions and various interactive web-based experiences.
Mark Charkin, vice president of sales at Bebo said: "It's incredibly exciting to have so many big name brands on board for 'The Gap Year'.
"Their enthusiasm is evidence that brands are increasingly looking to use new media in innovative campaigns to really engage and develop long-term relationships with consumers and the Gap Year is the perfect platform."
'The Gap Year' premieres exclusively on Bebo on 21 May.
Be the first to comment