Shoot closes as weekly bid fails

 

LONDON - Shoot, the 40-year-old children's football magazine, is to close after a switch from monthly to weekly failed to resonate with consumers.

IPC Inspire, the IPC specialist division that publishes the title, said publication will cease on 30 June.

Paul Williams, IPC Inspire managing director, said: "We are, of course, in consultation with the six permanent staff directly affected by the proposal, and every effort will be made to find alternative jobs if this becomes necessary."

IPC switched the magazine's frequency in February in an attempt to meet the challenge of the BBC's resurrected weekly, Match of the Day, and Bauer's market-leading children's  title, Match.

Shoot sold an average of 35,830 copies as a £3.10 monthly in the second half of 2007, up 7% year on year.

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