Following Andy Burnham's comments on product placement, Steve and Colin take a look at the impact on the industry. ITV's revamp of ITV3 and ITV4 gets an airing, as does the company's decent showing in the May impacts.
Dennis's recent digital magazine launch iMotor comes under the spotlight and finally, Steve and Colin look at Garry Lace's media comeback.
Digital Media
Rich Sutcliffe, Media Week, 25 June 2008, 10:00am
The Media Week Podcast - 25 June 2008
Listen to Media Week editor Steve Barrrett and deputy editor Colin Grimshaw discussing the week's big stories and what's going on behind the headlines in the new Media Week podcast.
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The Media Week - 25 June 2008.mp3
All Comments
Dan Williamson - 30 June 2008
Interesting comments about monkeymag.
Just how many media buyers and brand owners find Dennis' virtual mag format more palatable over generic website ads because they use the old school quarter/half/full page ad format? Are these virtual mags only doing well because ad sales teams know how to sell these traditional (but virtual) ad slots, more so than banners, page takeovers etc?
Are there any legs in a crossover to print, albeit with a premium covermount DVD-ROM or video game demo disc (games publishers being big advertisers in monkeymag)?
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