Boots Health & Beauty gets revamp

by Emma Barnett Media Week 03-Jul-08, 11:00

LONDON - Boots' customer magazine, Health & Beauty, has undergone a redesign by publisher Redwood.

The new-look title launched on 2 July with the aim of improving the communication of the Boots brand customers.

The revamped magazine features several new sections, including Shop Now, showcasing must-have products, and an Expert section offering readers’ facts and guidance from industry leaders on a variety of health, emotional and wellbeing issues.

The redesign has been led by Nina Ahmad, editor-in-chief and Jane Druker, editor.

The title currently has a print run of 1.6 million copies and claims to be the seventh most-read magazine in the UK with 3,136,000 readers between October last year and March 2008, according to NRS data. It is distributed in-store and is free to Boots advantage card holders.

Redwood is aiming for the new-look magazine to drive usage of the other content it produces for Boots. This includes Boots Health Club and Boots Parenting Club magazines. These titles are sent to registered members.