Sunday Times up but national Sundays continue to slide

 

LONDON - The Sunday Times added just 1% to its circulation in July, despite the newspaper's high-profile redesign, according to the latest Newspaper ABC figures.

Sunday Times up but national Sundays continue to slide

But the paper, which averaged a 1,159,231 net circulation, bucked the trend of the National Sunday Quality sector, which otherwise suffered losses across the board.

The Independent on Sunday fell back 4.4% to 200,451, a new low for 2008, following a rally in June when it added 4.3% to its figures. The Observer lost 2.2% of its circulation to record a figure of 428,372, while The Sunday Telegraph lost 2% in July, hitting 619,637.

Scotland on Sunday and the Sunday Herald continued to slide, losing 10.3% and 4.6% respectively. Scotland on Sunday averaged a circulation of just 60,058 in July.

The Mail on Sunday held its own in the mid-market sector, notching a 0.1% rise to reach 2,206,267 copies. But again, it was the only highlight, with the Sunday Express losing 3.3% to fall to 655,003, and the Sunday Post losing 0.6% to hit 392,221.

The Sunday Sport recorded the biggest rise in the National Sunday Popular sector, adding 3.8% to reach 81,554. Year on year, the title still remains 12% down. The Daily Star Sunday also managed to increase its circulation by 2.6%, but again, year on year, the paper is showing a loss of 9.5%.

The country's best-selling Sunday paper, the News of The World, was the only other paper to record an increase in the popular market, rising 0.4% to reach 3,183,401. The Sunday Mail lost 2.5%, The People lost 0.04% and the Sunday Mirror dropped 1.5% to record an average for July of 1,316,534.

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