Virgin's Electric! goes electronic

 

LONDON - Virgin Media is to launch a digital version of its bimonthly entertainment magazine, Electric!, which it claims will be e-mailed to more than one million of its customers.

Virgin's Electric! goes electronic

The e-zine, which will be published by Redwood, will replicate the style, content and design of the print product but will also feature a page-turning effect, trailers and video clips.

E-zine readers will also be able to take part in polls, quizzes and games.

The e-zine launches in October and will run as a complementary product to the print title.

Four pages of advertising space will be available in each issue of the e-zine, which is aimed at 18 to 55-year-olds and features a mix of entertainment news and Virgin Media products.

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