The deal between the two price comparison websites will see Beatthatquote.com add a shopping channel to its portfolio of consumer services, which includes its newly launched utilities and travel channels.
The shopping channel will be supported by BeatThatQuote.com's recently launched £1.7m per month through-the-line campaign, created by Leagas Delaney.
Leagus Delaney was appointed last month following a four-way pitch against Crossing O'Sullivan, The Bottom Line and Claydon Heeley.
Thomas Adalbert, commercial director at Beatthatquote.com, said: "By adding shopping content to our existing portfolio of services we are making BeatThatQuote.com the best place for customers to find great deals for just about anything they're shopping for online."
Mattias Berg, managing director of PriceRunner.co.uk, said: "This is an exciting partnership for us to be embarking on, BeatThatQuote.com is a clear leader in the financial comparison market and we look forward to providing their customers with the best product shopping experience, and to deliver increased sales to our merchant partners."
Earlier this year Beatthatquote.com was named the fastest growing website of 2007, knocking Facebook into second place, according to Nielsen Online data.
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