The firm has handled paid search campaigns for other TUI brands over the last three years.
Thomson Worldwide is investing heavily in its eCommerce strategy to increase online sales conversion in 2009.
The Search Works will undertake a review of the new Thomson Worldwide site in order to increase visibility on natural search listings and attract high-quality, relevant visitors.
The Thomson Worldwide account will be led by The Search Works' newly appointed head of search performance, Gary Reid who will work closely with the other internal teams serving the TUI Group.
Jo Geary, online marketing manager of Thomson Worldwide, said the company needed a "dedicated team of SEO experts, rather than a marketing agency".
Tristan O'Carroll, Media Week, 09 October 2008, 2:20pm
The Search Works wins Thomson Holidays business
LONDON - The Search Works has been hired by Thomson Worldwide Holidays to manage its natural search efforts.
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