Total Media wins Hurtigruten account
by Staff Media Week 01-Jul-08, 07:30
LONDON - Total Media has picked up the £2m media planning and buying account for Norwegian cruise company Hurtigruten.
The independent agency won a three-way bid for the business, involving incumbent Havas agency Arena BLM, to land the account for Hurtigruten, which was formerly known as Norwegian Coastal Voyages.
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