The Media Week Podcast - 25 June 2008
by Rich Sutcliffe, Media Week 25-Jun-08, 10:00
Listen to Media Week editor Steve Barrrett and deputy editor Colin Grimshaw discussing the week's big stories and what's going on behind the headlines in the new Media Week podcast.
Following Andy Burnham's comments on product placement, Steve and Colin take a look at the impact on the industry. ITV's revamp of ITV3 and ITV4 gets an airing, as does the company's decent showing in the May impacts.
ADVERTISEMENT
Dennis's recent digital magazine launch iMotor comes under the spotlight and finally, Steve and Colin look at Garry Lace's media comeback.
More like this
- Sky embraces podcasting with plans for daily news offer
- The Media Week Podcast - 2 July 2008
- The Media Week Podcast - 20 Aug 2008
- The Media Week Podcast - 3 Sept 2008
- The Media Week Podcast - 10 Sept 2008
- The Media Week Podcast - 24 Sept 2008
- The Media Week Podcast - 7 Oct 2008 - Credit Crunch Special
- The ITV 'turnaround' talk has yet to be justified
- 1UP Network gets Gamasutra play
- Channel 4 buys first ad spots on Ricky Gervais podcasts
Tags
- United States |
- National Press |
- Digital Media |
- Regional Press |
- Television |
- Mobile Media |
- Media |
- Outdoor |
- Magazines |
- Ambient |
- Agency |
- United States |
- Radio |
- North America |
- Cinema |
- Other
Media Jobs
- Ad Agency Account Manager
- Senior Ad Sales Person
- Competitive + great commission
- Digital / Entertainment / Client Account Manager
- £35k + Comm + Benefits
- Sales Manager
- 45-65K
- Sales Executive - Senior/Sales Executive
- £26000-£26000
Comments
Dan Williamson - 30/06/2008
Interesting comments about monkeymag. Just how many media buyers and brand owners find Dennis' virtual mag format more palatable over generic website ads because they use the old school quarter/half/full page ad format? Are these virtual mags only doing well because ad sales teams know how to sell these traditional (but virtual) ad slots, more so than banners, page takeovers etc? Are there any legs in a crossover to print, albeit with a premium covermount DVD-ROM or video game demo disc (games publishers being big advertisers in monkeymag)?