Thinkbox and IAB to survey joint TV/online campaigns
by Emma Barnett Media Week 04-Dec-07, 10:00
LONDON - Thinkbox and the Internet Advertising Bureau (IAB) – the UK marketing bodies for commercial TV and the internet – are joining forces to undertake research examining the effectiveness of using TV and online together in campaigns.
Tags
- United Kingdom |
- England |
- Europe |
- IAB |
- Tess Alps |
- Digital Media |
- Thinkbox |
- Television |
- Media
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