Sky to use subscriber data to launch ad targeting plan
by Andrew McCormick Media Week 29-Jan-08, 11:00
LONDON - Sky is working on plans to build ad targeting technology that would enable it to use data from its millions of subscribers to charge more money for ads.
Tags
- England |
- Virgin Radio |
- Smooth Radio |
- Database Marketing |
- Media |
- Communicorp |
- United Kingdom |
- UTV Radio |
- Europe |
- Lists/Data |
- GMG Radio |
- Radio
Jobs
- Sales Executive
- Up to £45k + exc. comm.
- Business Development Manager
- £38,000 + OTE of £12,000
- Account Manager
- £-£40000
- Account Manager – Marketing and Design Consultancy
- c. £40k + profit share + bens
- Business Development Exec
- £25000-£28000
