Project Kangaroo set to offer targeted ads
by Fiona Ramsay, Media Week 26-Mar-08, 09:00
LONDON - The planned on-demand service from BBC Worldwide, Channel 4 and ITV, codenamed Kangaroo, aims to offer targeted advertising, targeting users by location, age or demographic profile.
Project Kangaroo set to offer targeted ads
Tags
- United Kingdom |
- Europe |
- ITV |
- BBC |
- Channel 4 |
- Digital Media |
- Television |
- Project Kangaroo |
- Media
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