Agencies cool on GCap's two-in-a-row reversal
by Emma Barnett Media Week 13-May-08, 07:30
LONDON - GCap's decision to increase its ad inventory by scrapping its "two-in-a-row" ads policy has not provoked a significant uplift in advertiser demand, according to agencies.
John McGeough, GCap's trading and business development director
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