Emap considers free magazine for men
by Robin Parker Media Week 24-Apr-07, 09:30
LONDON - Emap is considering launching its first free magazine for men, buoyed by the success of Sport, the independent free weekly title distributed in London, as part of a shake-up of its underperforming magazines.
Senior members of the media owner's male lifestyle team are meeting agencies this month to gauge their perceptions of free magazines, particularly the recently launched Sport, to determine the strength...
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