FT launches series of sport magazines

by Ellen Bennett, Media Week 08-May-07, 13:00

LONDON - The Financial Times is to launch a series of colour magazines covering the business of sport.

The magazines, each of which will be produced in association with a key sponsor, will offer opportunities for cobranded marketing.

The first magazine, entitled ‘The Business of the America's Cup' and produced in association with Hublot, will be published globally in the newspaper on 14 May. Other magazines in the series include "The Business of Formula One', sponsored by DHL and to be published on May 25, and a preview to Euro 2008, to be published in December.

The magazines are the first offerings of the FT's new strategic development unit, headed up by Jon Slade within the EMEA advertising department.