Glamour's cover price is cut to £2
by Ellen Bennett, Media Week 24-Jul-07, 10:05
LONDON - Condé Nast has cut the cover price of its mid-market women's title, Glamour to £2, to defend its position against cut-price celebrity weeklies.
Nicholas Coleridge, the managing director of Condé Nast, said: "Having raised the cover price of Glamour twice in a year, by a total of 40p, it was starting to look expensive against the influx of cheaper and often discounted weeklies. So it is being sold at £2 into the autumn. There is no decision beyond that."
ADVERTISEMENT
Condé Nast recently set up a YouTube channel for Glamour, as well as fashion bible Vogue and men's title GQ.
Media Jobs
- Senior Direct Response Director, PFJ
- £50000-£60000, Central London
- Campaign Manager, round8
- £25000-£30000, Central London
- Search Account Director, round8
- £45000-£50000, South London
- Graduate Media Sales Executive - Training Academy, Fletcher & Parr Ltd
- £18K +comm +bens, Central London
- Ad Operations Executive, round8
- £20000-£23000, Central London

Comments