ShortList fills key positions for new commercial team

by Ben Bold, Media Week 18-Sep-07, 11:15

LONDON - Free men’s weekly ShortList has named its commercial team under managing director Karl Marsden, with former Emap advertising director Jo Fraser taking the same role at the magazine start-up.

She is supported at ShortList by former Wallpaper ad manager Tom Bailey, who becomes associate publisher, with responsibility for liaising with fashion and luxury brands, and ex-FHM ad manager Chris Healy, who was ad manager at FHM before moving into digital sales.

Fraser said the magazine was also looking to recruit two account managers to complete the sales team, as well as a production manager.

ShortList’s commercial team is responsible for targeting advertisers eager to reach the elusive ABC1 male demographic. Chief executive Mike Soutar said the intention was to make ShortList break even in year three.

The editorial team is headed by former Nuts editor Phil Hilton and deputy editor Ross Brown. Prev-iously, Brown was editor of men’s monthly FHM, but left the Emap title this February. He is joined by ex-FHM features editor Will Cockrell.

ShortList launches this Thursday with 48 pages of editorial. Its debut coincides with the launch of www.shortlist.com, which will carry a Ceros-enabled digital version of the print magazine.

Fraser said the first issue of ShortList would carry nearly 10 pages of advertising, exceeding its launch target. Advertisers lined up for the first four weeks of publication include Philips, Renault and O2.