Stage set for combined ABC data
by John Reynolds, Media Week 17-Apr-08, 15:08
LONDON - The Stage, the trade title for the entertainment industry, is to be the first business-to-business title to publish its print and website traffic data together in an ABC Group Product Report.
Previously, The Stage only published its printed circulation, but will now disclose both figures, to be published next week.
Chris Boyd, ABC chief executive, said the move will allow The Stage to present comprehensive audience data to media agencies.
Chris Boyd, ABC chief executive, said the move will allow The Stage to present comprehensive audience data to media agencies.
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The ABC Group Product Report was launched in 2007 and allows media owners, buyers and advertisers to view a media brand's cross-platform circulation and online traffic.
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