Pearson to take NME, Uncut role

by John Reynolds Media Week 30-Apr-08, 11:40

LONDON - IPC has appointed a former account director at branded entertainment company Cake Group to the role of head of marketing for its music brands NME and Uncut.

Tim Pearson will report into publishing director Paul Cheal and will be responsible for marketing the music brands as they move onto new digital platforms.

He replaces Nick New, who left to join Trinity Street, the music marketing company.

Pearson joins IPC from KLP Entertainment, where he was group account director and worked on brands such as Bacardi and Orange. Prior to that, he worked at Cake Group and worked on Carling's sponsorship of the Reading and Leeds festivals.