IPC targets super rich with new launch

by John Reynolds Media Week 01-May-08, 15:10

LONDON - IPC is to boost its portfolio of marine titles with the launch of SuperYacht World, a bimonthly consumer magazine featuring the world’s premier yachts.

The title, which goes on sale this week, will be priced at £5 and run with an accompanying website, www.superyachtworld.com.

SuperYacht World, which will join existing IPC titles including Motor Boat & Yachting and Yachting World, will feature a variety of editorial, including tips on choosing charter vessels for holidays and information on designer accessories.

Mike Wills, head of sales at IPC Inspire, claimed the magazine is “fundamentally different” from anything else on the market.

Publisher Stephen Kendall said: “SuperYacht World isn’t just about providing today’s superyacht owners with a top quality magazine, we are actively seeking out the next generation of owners as well.”