Mothercare hands magazine to Sunday

by Tristan O'Carroll Media Week 09-May-08, 14:50

LONDON - Sunday Publishing has picked up the account to produce Mothercare's customer magazine following a pitch against River, Axon and incumbent John Brown.

The Mothercare magazine will be redesigned and relaunched in the autumn and be sent directly to Mothercare card holders, the Emma's Diary database and distributed in-store twice a year. Sunday will also develop online content for the brand.

The Mothercare win boosts Sunday's portfolio, which already includes Conran, Strutt & Parker, Serco, Miller Homes, Toyota and Westfield.

Toby Smeeton, Sunday managing director, said the Mothercare account strengthens its retail offering.

"Welcoming Mothercare into our family is a fabulous addition," he said.