Summersault to publish East Midland Trains title

by Sarah Crawley-Boevey, Media Week 30-Jun-08, 15:30

LONDON - Summersault Communications has won the contract to produce the new employee magazine for East Midlands Trains.

East is being designed, written, edited and printed by Summersault, which specialises in employee, customer and business communications. The title is aimed at the 2,000 employees of East Midlands Trains.

The train company's employees are spread over 30 locations and Anna Richardson, employee engagement manager at East Midlands Trains, said the title is aimed at deepening communications between its staff.

Summersault's clients include Camelot, Danone and McDonald's, as well as the Welsh Assembly and Siemens UK.

The bi-monthly magazine, which was first published at the end of May by Summersault, is intended to cover "a broad mix of business news and chat, to involve and inspire readers".

Richardson said Summersault was awarded the business because it devised a "high quality magazine format that really made an impression on us".