The Media Week Podcast

by Rich Sutcliffe Media Week 25-Jun-08, 10:00

Listen to Media Week editor Steve Barrrett and deputy editor Colin Grimshaw discussing the week's big stories and what's going on behind the headlines in the new Media Week podcast.

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Following Andy Burnham's comments on product placement, Steve and Colin take a look at the impact on the industry. ITV's revamp of ITV3 and ITV4 gets an airing, as does the company's decent showing in the May impacts.

Dennis's recent digital magazine launch iMotor comes under the spotlight and finally, Steve and Colin look at Garry Lace's media comeback.

The Media Week Podcast - 25 June 2008.mp3

Comments

Dan Williamson - 30/06/2008

Interesting comments about monkeymag. Just how many media buyers and brand owners find Dennis' virtual mag format more palatable over generic website ads because they use the old school quarter/half/full page ad format? Are these virtual mags only doing well because ad sales teams know how to sell these traditional (but virtual) ad slots, more so than banners, page takeovers etc? Are there any legs in a crossover to print, albeit with a premium covermount DVD-ROM or video game demo disc (games publishers being big advertisers in monkeymag)?