Mediaforce wins key contracts for Thames Valley

by John Reynolds Media Week 20-Jun-08, 10:50

LONDON - Mediaforce, the independent regional press sales house, has won a trio of ad sales contracts in the Thames Valley area.

The sales house, which among other represents Johnston Press, will take on the print and online national sales contracts for The Newbury Weekly News Group, The Maidenhead Advertiser and The Henley Standard, from 1 July.

The Newbury Weekly News has a number of titles within its group, including The Advertiser, Newbury Business Today and Out & About Magazine, while The Maidenhead Advertiser's portfolio of titles include the Slough Express and the Twyford Advertiser.

The wins for Mediaforce follow other recent account wins, including Aberdeen Journals and Guardian Media Group's (GMG's) Surrey and Berkshire Newspapers.

Mediaforce managing director Lawrie Procter said: "This [the Thames Valley] is an area where people travel between major shopping centres and commute between towns - there is also a high percentage of hi-tech employers.

"We feel that to have these titles available through one sales house will be hugely beneficial for advertisers both in print and online."