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Taxis to broadcast digital radio

by Deborah Bonello, Media Week 23-Mar-07, 10:30

LONDON - Taxis will now feature digital radio stations broadcast direct to the passenger compartment and wireless access that business users can use through the cab via their own laptops.

KBH Transport Media, the rail and taxi outdoor contractor, has introduced these two new services, giving radio broadcast stations and other brands the opportunity to access people on the move.

The service that broadcasts digital radio stations direct to the area of the cab where the passenger sits, regardless of what the driver is listening to, will allow radio stations to be preset within the cab. Passengers will be able to control the volume.

A Wi-Fi facility will give passengers with laptops access to the web as they travel. Brands will be able to buy the landing page that first comes up when users access the network.