Explore Brand Republic


Heatworld Mobile ready for launch

by Andrew McCormick, Media Week 28-Jun-07, 13:15

LONDON - Emap is set to roll out the mobile version of Heatworld.com, the website for its celebrity gossip magazine, which launched at the start of June.

Heatworld Mobile will go live tomorrow (Friday) with Emap claiming that it will publish fresh content every hour during office hours. Emap has struck deals with mobile operators Orange, 3, O2 and Vodafone to host Heatworld Mobile on their portals. The site can also be accessed off-portal through the 81645 short code. Emap has set a subscription rate of £1.99 a month for Heatworld Mobile.

Heat is currently available on handsets, but the launch of Heatworld Mobile will bring the content in line with that of the recently relaunched website.

Comments

Have your say

Only registered users may comment. Log in now or register for a free account.

* This information is required.

*
*

Forgotten password?

 

Jobs

Directory