Orange launches campaign pushing 3G network
LONDON - Orange is launching a £4m print and outdoor ad campaign today to raise awareness of its 3G network.
The campaign, created by Fallon, uses conversational language which makes people feel as if the advert is talking directly to them and promotes the fact that as the UK's biggest 3G network, Orange covers more people than its rivals
ADVERTISEMENT
The adverts include captions in Orange's signature black and orange which talk to ‘the lady with the high heels in her bag,' ‘you with the headphones' or ‘you with the big smile' and all end in the phrase ‘you're covered.'
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments