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How EA's Battlefield topped the 2013 Social Brands 100

Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.

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Mondelez shifts global Halls brief from JWT to W&K

Wieden & Kennedy London has picked up the global advertising account for the Mondelez medicated confectionery brand Halls.

 

O2's Ronan Dunne joins GMG board

Guardian Media Group has appointed Ronan Dunne, chief executive of Telefónica UK (O2), as a non-executive director as the publishing group continues to pursue its digital-first strategy, and one that is increasingly focused on the mobile space.

 

Guardian thinks global with new domain name theguardian.com

The Guardian is set to change its numerous domain names including guardian.co.uk to theguardian.com as part of a shift to a global digital newsbrand and ongoing expansion in the US and Asia-Pacific.

 

McCann London picked to run London Live campaign

The London Evening Standard has picked McCann London to promote its upcoming local TV channel, London Live.

 

Domino's football supporter sitcom plays for laughs

Social video expert Be On evaluates the latest viral campaign from Domino's.

 

Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice

The latest viral video hits from Sony PlayStation, Louis Vuitton and Old Spice.

 

Twitter launches TV ad targeting system

Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.

 

Jo Hagger joins The Lighthouse Company

Jo Hagger, the European vice-president of marketing at SapientNitro, is joining headhunting firm The Lighthouse Company as the head of technology and content search.

 

Twitter launches TV ad targeting system

Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.

 

Virgin Media unveils Glasgow 2014 Commonwealth Games deal

Virgin Media has signed a deal to sponsor the Glasgow 2014 Commonwealth Games, with brand ambassadors Usain Bolt and Mo Farah likely to star in the brand's marketing to support the event.

 

P&G CEO Bob McDonald steps down as AG Lafley returns

Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.

 
 

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