News

ITV signs Sony for exclusive England sponsorship

by Maisie McCabe, Media Week , 10-Oct-08, 16:00

LONDON - ITV has secured Sony as exclusive sponsor of its live coverage of England's home qualifiers for the 2010 World Cup.

TBWA-BMB deal scrapped at 11th hour

by Noel Bussey, Campaign , 10-Oct-08, 13:35

LONDON - TBWA\Worldwide's proposed deal to buy Beattie McGuinness Bungay and merge it with its London office has fallen apart, Campaign can reveal.

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Nielsen forms China joint venture for web rankings

by Staff, Brand Republic, 10-Oct-08, 15:30

LONDON - Nielsen Online is to publish website rankings by visits from Chinese internet users after signing a joint venture with Beijing company Zhongqian Wangrun Information Technology.

Vodka brand Absolut sues Absolute Radio

by Alison Donnelly, Marketing , 10-Oct-08, 14:13

LONDON - Swedish vodka brand Absolut is suing Absolute Radio, formerly Virgin Radio, claiming it is infringing on its trademark.

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Vodka firm issues writ against Absolute

by Tristan O'Carroll, Media Week , 10-Oct-08, 15:05

LONDON - The owner of Absolut Vodka has launched legal proceedings against Absolute radio, alleging infringement of its trademark.

TradeDoubler wins contract for Jessops

by Tristan O'Carroll, Media Week , 10-Oct-08, 14:55

LONDON - TradeDoubler has been appointed by Jessops, the photographic retailer, to become its exclusive affiliate marketing provider.

Playboy relaunches portal

by Fiona Ramsay, Marketing , 10-Oct-08, 14:43

LONDON - Playboy is relaunching its ad-funded portal Playboy.co.uk and has appointed independent digital sales house w00t!media to boost brand advertising on the site.

Absolut Vodka sues Absolute Radio

by Anne Cassidy, Campaign , 10-Oct-08, 14:45

LONDON - The owner of Absolut Vodka is suing Absolute Radio, the rebranded Virgin Radio, for trademark infringement.

Waitrose copies Marks & Spencer 'Two for £10' promotion

by staff, Marketing , 10-Oct-08, 13:09

LONDON - Upmarket supermarket Waitrose is taking on M&S' 'Dine in for £10' offer, enabling customers to buy two main courses, a dessert and a bottle of wine for £10.

Imperial combats credit crunch with new cigarette range

by Staff, Brand Republic, 10-Oct-08, 14:00

LONDON - Imperial Tobacco is launching a new economy bracket cigarette brand to keep sales up during harder economic times.