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Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.
MoreBreaking news
Mondelez shifts global Halls brief from JWT to W&K
Wieden & Kennedy London has picked up the global advertising account for the Mondelez medicated confectionery brand Halls.
O2's Ronan Dunne joins GMG board
Guardian Media Group has appointed Ronan Dunne, chief executive of Telefónica UK (O2), as a non-executive director as the publishing group continues to pursue its digital-first strategy, and one that is increasingly focused on the mobile space.
Guardian thinks global with new domain name theguardian.com
The Guardian is set to change its numerous domain names including guardian.co.uk to theguardian.com as part of a shift to a global digital newsbrand and ongoing expansion in the US and Asia-Pacific.
McCann London picked to run London Live campaign
The London Evening Standard has picked McCann London to promote its upcoming local TV channel, London Live.
Domino's football supporter sitcom plays for laughs
Social video expert Be On evaluates the latest viral campaign from Domino's.
Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice
The latest viral video hits from Sony PlayStation, Louis Vuitton and Old Spice.
Twitter launches TV ad targeting system
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.
Jo Hagger joins The Lighthouse Company
Jo Hagger, the European vice-president of marketing at SapientNitro, is joining headhunting firm The Lighthouse Company as the head of technology and content search.
Twitter launches TV ad targeting system
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.
Virgin Media unveils Glasgow 2014 Commonwealth Games deal
Virgin Media has signed a deal to sponsor the Glasgow 2014 Commonwealth Games, with brand ambassadors Usain Bolt and Mo Farah likely to star in the brand's marketing to support the event.
P&G CEO Bob McDonald steps down as AG Lafley returns
Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.
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Agencies
RSS - Mondelez shifts global Halls brief from JWT to W&K
- McCann London picked to run London Live campaign
- Jo Hagger joins The Lighthouse Company
- Ben Sutherland to head performance at Vizeum UK
- Sage by Heston Blumenthal hires MBA
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Autos
RSS - Ford uses 'Europe's Super Bowl' to push technology credentials
- Rolls-Royce kicks off global creative pitch
- Consumers urge brands to boycott Facebook over domestic violence
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Vauxhall and FA power ahead with new four-year England deal
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B2B
RSS - AKQA, Topshop and Bodyform triumph at Rev Awards 2013
- Pass the sustainability baton and rebrand it 'sexy'
- Hibu targets retail giants Amazon and Tesco
- ASA aims fire at 'misleading' advertisers as complaint numbers fall
- Aon signs eight-year sponsorship deal with Manchester United
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Consumer Goods
RSS - Sage by Heston Blumenthal hires MBA
- ASA rejects calls to censor Ikea ad
- Goodstuff awarded £1m Diesel TimeFrames business
- Why marketers are missing a trick by ignoring sensory perception
- The Minimart wins £3m Sudocrem account
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Fashion / Clothing
RSS - Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice
- Nike campaign asks fans to put country before football club
- Barbour hires Paul Wilkinson to lead global marketing
- H&M leads top ten most-shared Beckham ads on the social web
- Tesco's debut London catwalk attracts celebrity audience
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Fast Food
RSS - Domino's football supporter sitcom plays for laughs
- Just Eat rival calls European ad pitch
- Nokia and McDonald's among the takers for C4's ad offer
- McDonald's reaches out to Cleveland kidnap hero
- Subway replaces wraps with 'healthier' flatbreads
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Financial Services
RSS - Comparethemarket reviews CRM account
- Metro launches gaming site with £1.9m ad campaign
- OgilvyOne hires PwC marketer Mark South to board
- First Direct returns to 'challenger' origins with 'unexpected bank' relaunch
- Top ten ads of the week
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FMCG
RSS - Mondelez shifts global Halls brief from JWT to W&K
- Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice
- P&G CEO Bob McDonald steps down as AG Lafley returns
- Fox's Biscuits hires top Dulux marketer Letty Edwards
- EA scoops top spot in Social Brands 100
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Food & Drink
RSS - Mondelez shifts global Halls brief from JWT to W&K
- Stella Artois Cidre pays tribute to the 'simple life'
- Sage by Heston Blumenthal hires MBA
- Diageo launches Cîroc vodka pitch
- Oreo ad celebrates Sheffield's colourful heritage
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Government / Non-Profit
RSS - Govt seeks shop for Think! activity
- Don't outlaw kids' ads, industry tells Miliband
- AMV lands government brief to increase electric car sales
- Ed Miliband condemns Google for tax avoidance
- Shelter picks Chameleon as strategic partner for online giving
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Industry
RSS - AKQA, Topshop and Bodyform triumph at Rev Awards 2013
- Pass the sustainability baton and rebrand it 'sexy'
- Brands must recognise the 'myth' of consumer radicalism
- Rising utility bills the leading worry for UK consumers
- The7stars sends biomass lobbying ads to MPs
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Media / Entertainment
RSS - Guardian thinks global with new domain name theguardian.com
- O2's Ronan Dunne joins GMG board
- McCann London picked to run London Live campaign
- Twitter launches TV ad targeting system
- Twitter launches TV ad targeting system
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Retail
RSS - EA scoops top spot in Social Brands 100
- M&S's agencies confident of future despite exit of Sharp
- Cigarette giant looks for ad agency
- Steve Sharp's legacy: The man who helped defeat Philip Green
- Interflora legal victory over M&S signals new 'cautious' approach to keyword bidding
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Technology
RSS - Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice
- Jo Hagger joins The Lighthouse Company
- How EA's Battlefield topped the 2013 Social Brands 100
- Grand Visual bolsters management team
- Industry view: Will Xbox One revolutionise home entertainment?
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Telecoms / Utilities
RSS - Virgin Media unveils Glasgow 2014 Commonwealth Games deal
- Virgin Media unveils Glasgow 2014 Commonwealth Games deal
- BT signs up as first partner of Olympic legacy charity Join In
- TalkTalk to sponsor fifth X Factor
- 'Have a higher purpose and do the right thing': O2 chief Ronan Dunne's tips for the top
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Travel / Leisure
RSS - EA scoops top spot in Social Brands 100
- Virgin Galactic in talks with PR agencies to promote spaceflights
- Virgin Atlantic marketer Simon Lloyd departs in restructure
- Marketing Leader of the Year: The candidates - Peter Duffy
- Thomas Cook ad banned for encouraging children to behave badly
Additional Information
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- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
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