UK news

Social brands: Unilever shifts focus from social media to word of mouth

Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.

Starcom MediaVest takes £4m Tetley media account

Starcom MediaVest Group has been awarded the £4m media planning and buying business for Tata Global Beverages brand Tetley tea in a final shoot out between the Publicis-owned agency, MediaCom and Manning Gottlieb OMD.

Red Bull and Harrods sign up for Media 360 conference

Clients from companies including Red Bull, Harrods and Procter & Gamble will be attending this year's Media 360 from 17-18 May in Hilton at T5.

Apps help Rashbass prepare for The Economist's first fall

The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive circulation rises over the last 31 years, but group chief executive Andrew Rashbass expects global print sales to fall for the first time in 2012, so why is ...

My Media Week: Alun Williams

This week, Alun Williams, group publishing director at Hearst-Rodale, anticipates the first edition of Women's Health to hit the newsstands, goes for a posh curry at The Red Fort, and admires David Beckham's (circulation) pulling power.

Social brands: Betfair turns to comedy writers for social media

Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.

My Media World: Rachael Wheeler

Rachael Wheeler, head of sponsorship and branded content at Channel 5, would love to fly around the world in first class, learn to play golf and be the new Simon Cowell - the female version of course.

Feel Good Drinks in Mamma Mia! promotion

Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia!', to launch a major on-pack promotion running across 500,000 of its bottles.

Red Bull to live stream supersonic skydive attempt 1

Red Bull is to live stream a daring attempt to stage a record-breaking skydive from the edge of space, on a dedicated website.

BETC London aids child protection collaboration

BETC London is helping the Association of Chief of Police Officers (ACPO) with a project to encourage police, health, education and social care agencies to work together in the fight against child abuse.

Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign

Kraft is launching an integrated advertising campaign, called 'Choccy Philly? Don't Be Silly', which stars Jennifer Saunders parodying people's extreme reaction to its new cream cheese chocolate spread.

Oasis to sponsor ITV2's Celebrity Juice

Oasis, the juice drink owned by Coca-Cola, has signed up to sponsor ITV2's popular quiz show, 'Celebrity Juice'.

Carbon Trust kicks off media review More

Agencies line up for £25m Sky DM review More

Department of Health kicks off £10m HIV review More

Tourism Ireland calls direct marketing pitch 2 More

Vodafone kicks off retail advertising review More

Lavazza awards €50m pan-European account to MEC More

Lacoste snaps up MPG Media Contacts More

The Red Brick Road and Goodstuff net Intersnack brief More

MCHI picks up £3m Fox International Channels account More

Crayon nets Grant's global digital task More

Comet slammed for advertising 'misleading' discounts 1 More

BA suitcase race highlights Olympic spirit 1 More

Cravendale unveils Muppets campaign More

LateRooms.com livens up hotel offering with romance More

McCain cooks up potato-scented bus stop campaign More

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