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Zeebox app rebrands as Beamly with ambitions to be a social network for TV

Zeebox, the second-screen TV app part-owned by BSkyB, has relaunched as Beamly in an attempt to become less tech-focused and more social.

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Ben Felton to head strategy at The Marketing Store

Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.

 

Cheryl Cole is wild and arresting in new L'Oreal work

Cheryl Cole debunks the myths that pretty girls cannot be fierce and racy in the new work for L'Oreal's Feria hair colour range.

 

Watch: Post Office '24-hour Property Challenge' on Channel 4

The Post Office has kicked off a '24-hour Property Challenge', exclusively within Channel 4 ad spots.

 

Guardian hires Yahoo's Sam Coleman to lead multichannel client strategy

Guardian News & Media has hired Yahoo's Sam Coleman in the role of head of client development, and ITV's Paul Gandolfi as key client leader in sport.

 

Dentsu Aegis is only media network on Government's market research roster

Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government's market research roster which has just been announced.

 

Manning Gottlieb OMD tops shortlist for Thinkbox TV Planning Awards

Manning Gottlieb OMD has the most shortlisted entries in this year's Thinkbox TV Planning Awards, run in association with Campaign and MediaWeek.

 

What needs to happen for ad viewability trading to succeed?

Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.

 

Tesco hit by further sales decline as it turns to digital Clubcard and social network

Tesco has reported that like-for-like sales in the UK have dropped 1.3% as it is squeezed by discounters Aldi and Lidl, but is seeking to turn around its fortunes by adding value for customers with a digital Clubcard and its own social network.

 

O2 head of brand Shadi Halliwell departs after 23 years at company in restructure

O2 is parting company with its head of brand Shadi Halliwell after 23 years, as part of a restructure that will create a team bringing together "content, social media and brand".

 

Duracell short film captures epic Transatlantic voyage

Braving big waves, big sharks, big boredom and raising a big £300,000 for Breast Cancer Care, 21-year-old Jamie Sparks and Luke Birch rowed 3,000 miles across the Atlantic, accompanied by the Duracell bunny tied to their mast.

 

Ash runs Tinder experiment to show smokers are less desirable to opposite sex

Smoking makes you less attractive to the opposite sex. Action on Smoking and Health (Ash) believes it has proved this by creating two profiles on dating app Tinder using images of the same person, with one profile portraying her as a smoker and the o...

 
 

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