News
Microsoft to launch UK 'I'm a PC' ads during X Factor
by Jennifer Whitehead, Brand Republic 10-Oct-08, 12:15
LONDON - Microsoft is bringing its 'I'm a PC' campaign to UK television with the first ads appearing tomorrow night during ITV1's 'X Factor'.
ITV signs Sony for exclusive England sponsorship
by Maisie McCabe, Media Week , 10-Oct-08, 16:00
LONDON - ITV has secured Sony as exclusive sponsor of its live coverage of England's home qualifiers for the 2010 World Cup.
TBWA-BMB deal scrapped at 11th hour
by Noel Bussey, Campaign , 10-Oct-08, 13:35
LONDON - TBWA\Worldwide's proposed deal to buy Beattie McGuinness Bungay and merge it with its London office has fallen apart, Campaign can reveal.
Nielsen forms China joint venture for web rankings
by Staff, Brand Republic, 10-Oct-08, 15:30
LONDON - Nielsen Online is to publish website rankings by visits from Chinese internet users after signing a joint venture with Beijing company Zhongqian Wangrun Information Technology.
Vodka brand Absolut sues Absolute Radio
by Alison Donnelly, Marketing , 10-Oct-08, 14:13
LONDON - Swedish vodka brand Absolut is suing Absolute Radio, formerly Virgin Radio, claiming it is infringing on its trademark.
Vodka firm issues writ against Absolute
by Tristan O'Carroll, Media Week , 10-Oct-08, 15:05
LONDON - The owner of Absolut Vodka has launched legal proceedings against Absolute radio, alleging infringement of its trademark.
TradeDoubler wins contract for Jessops
by Tristan O'Carroll, Media Week , 10-Oct-08, 14:55
LONDON - TradeDoubler has been appointed by Jessops, the photographic retailer, to become its exclusive affiliate marketing provider.
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Playboy relaunches portal
by Fiona Ramsay, Marketing , 10-Oct-08, 14:43
LONDON - Playboy is relaunching its ad-funded portal Playboy.co.uk and has appointed independent digital sales house w00t!media to boost brand advertising on the site.
Absolut Vodka sues Absolute Radio
by Anne Cassidy, Campaign , 10-Oct-08, 14:45
LONDON - The owner of Absolut Vodka is suing Absolute Radio, the rebranded Virgin Radio, for trademark infringement.
Waitrose copies Marks & Spencer 'Two for £10' promotion
by staff, Marketing , 10-Oct-08, 13:09
LONDON - Upmarket supermarket Waitrose is taking on M&S' 'Dine in for £10' offer, enabling customers to buy two main courses, a dessert and a bottle of wine for £10.
Imperial combats credit crunch with new cigarette range
by Staff, Brand Republic, 10-Oct-08, 14:00
LONDON - Imperial Tobacco is launching a new economy bracket cigarette brand to keep sales up during harder economic times.
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