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PM to appoint Tech City chairman Joanna Shields as digital guru

Prime minister David Cameron is expected to appoint Joanna Shields, Tech City's chairman and ambassador, as his digital tsar.

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Virgin Holidays responds to Three's mock spam apology with 'Don't be sorry' ad

Virgin Holidays has responded to a spoof ad by mobile operator Three that said "Sorry for the holiday spam", with its own jokey campaign telling consumers not to apologise.

 

VW global marketing boss Simon Thomas quits

Volkswagen's global marketing boss Simon Thomas is to leave the company after little more than a year in the post.

 

Dawson Pickering hires VCCP O2 lead Dudley Desborough as managing director

Creative start-up Dawson Pickering has appointed Dudley Desborough as managing director.

 

Reckitt Benckiser to focus on 'powerbrands' with centralised marketing set-up

Reckitt Benckiser is to hive off its pharmaceutical division, which houses drugs such as heroin addiction treatment Suboxone, as a standalone business, so that it can focus its efforts on consumer "powerbrands" such as Finish, Nurofen and Durex.

 

Trinity Mirror's digital revenues up nearly 50% in H1 to £14.9m

Trinity Mirror has reported "good progression" in its half-yearly results today, with digital revenues rising nearly 50% and falls in print ads slowing.

 

Outdoor Plus expands portfolio as part of £10m investment

Out-of-home specialist Outdoor Plus has launched two new sites, adding to its portfolio and has announced a £10m investment package for 2014.

 

Now wins The Garden Centre Group

The UK's largest group of garden centres, The Garden Centre Group, has appointed Now to handle its national rebrand.

 

Sainsbury's offers iSpies app as antidote to summer hols ennui

For parents being driven mad by moaning kids during the summer holidays, and for kids bored of hanging around with the oldies, help is at hand in the form of an iOS and Android app called iSpies.

 

Ford uses optical illusion to let consumers 'park' phantom car

Many print ads are lucky enough to warrant a fleeting glance. This ad for Ford demands at least 30 seconds of your time, or you'll miss its point entirely.

 

AOL appoints Marta Martinez to head global video sales

AOL has ramped up its video offering to advertisers with the appointment of Marta Martinez as global head of video sales.

 

Kameleon lands Sofaworks content brief

The content marketing agency Kameleon has been appointed by the sofa retailer Sofaworks as its lead strategic agency.

 
 

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