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Twitter is adding its own URL shortener with metrics
In a major development for Twitter it is rolling out its own URL shortening service, which could spell big trouble for established players such as Bit.ly and Tinyurl.com.
Twitter has had its fair share of problems with spammers and phishing, especially through its direct messaging feature, but in March it started using its own URL shortening service in DMs, partly as a way of blocking suspicious links. It is now rolling this out with the added bonus of metrics.
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