Guardian wins six top gongs at 2010 AOP Digital Publishing awards
The Guardian was triumphant at last night's AOP Digital Publishing awards 2010, scooping six gongs for best use of video and digital publisher in the consumer category, an award won by The Daily Telegraph last year.
The Guardian: gained top honours at AOP Digital Publishing awards
Despite a recent shake-up at the Telegraph following the departure of its editor-in-chief Will Lewis, the group did not go home empty-handed, winning best editorial team in the consumer category for its work on the MPs expenses – awarded to The Guardian the year before.
The Guardian also scooped awards for Launch, Research & Insights Project and Innovation. News reporter Matthew Weaver won digital editorial individual for his contribution to the site over the past nine years.
Publisher Future fended off competition from ITV, Channel 4, The Telegraph and the FT.com to scoop best digital advertising sales team.
This year's awards held at The Roundhouse, Camden, were hosted by channel Five's 'Gadget Show' presenter Suzi Perry. She handed publisher IPC the top award for best consumer website for NME.com, while RBI took home the award for best business award for Flightglobal.
The award for best cross-media project was given to UBM, while Trader Media snapped up the award for best use of mobile.
AOP judges, including Brand Republic editor Rich Sutclifffe, handed the award for best commercial partnership to Global Radio and specialist digital publisher to Magicalia digital publishing.
B2B publisher Incisive Media was presented with the top prize for digital publisher in the business category, fending off competition from Emap Inform, The Financial Times and Reed Business Information.
Magenta Technology & 24/7 Real Media were presented with the ad sales technology platform award for their product Maxifier. The new category introduced this year proved to be very competitive with seven other companies shortlisted.
AOP chairman and general manager of consumer media at Thomson Reuters, Tim Faircliff, said: "The AOP is pleased to have hosted tonight's master-class in innovation, commercial success and effectiveness in the digital publishing industry's continuing drive to produce original, branded, quality content."
This article was first published on mediaweek.co.uk
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