Harley Davidson appoints Watson Communications

by PETER SIMPSON, PR Week UK 26-May-00

Legendary motorcycle brand Harley Davidson has appointed Horsham-based Watson Communications as its first UK PR consultancy.

Legendary motorcycle brand Harley Davidson has appointed

Horsham-based Watson Communications as its first UK PR consultancy.

The account was awarded after a five-way pitch and is the first time the

brand has appointed an outside PR consultancy in the UK.

According to Watson managing director Simon Small, the agency has been

appointed on a rolling contract leading up to Harley Davidson’s

centenary year in 2003.

Small, along with account manager Daniel Himsworth, will head the

account, reporting to Harley Davidson PR manager Jeremy Pick.

’Our brief is to undertake tailor-made campaigns for each of the 20

Harley Davidson dealers around the UK, and target consumers in each of

these areas,’ said Small.

Watson will roll out a national campaign up to and during Harley

Davidson’s 100th anniversary, and also handle PR for sister brand

Buell.

’We will also manage PR for Harley Davidson’s clothing and accessory

merchandise,’ said Small.

PR for a new model launch later this year, will also be handled by

Watson.

Relations with the motorcycle press continue to be handled in-house.

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